{"id":9188,"date":"2023-09-19T22:33:46","date_gmt":"2023-09-19T19:33:46","guid":{"rendered":"https:\/\/www.certifiedtranslationoffices.com\/?p=9188"},"modified":"2024-03-05T15:45:14","modified_gmt":"2024-03-05T12:45:14","slug":"transcreation","status":"publish","type":"post","link":"https:\/\/www.certifiedtranslationoffices.com\/en\/transcreation\/","title":{"rendered":"Transcreation: The Text Spirit Translation"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629-1024x538.webp\" alt=\"Transcreation\" class=\"wp-image-10265\" srcset=\"https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629-1024x538.webp 1024w, https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629-300x158.webp 300w, https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629-768x403.webp 768w, https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Translation is one of the most important features of our age that helps to learn about cultures of many peoples. Furthermore, translation enables us to easily access many information all over the world. Imagine that all such translated books we read would not have been translated! Certainly, the world would have lost a lot of culture and knowledge, and every nation would have limited to its own culture. Therefore, translation has an effective role in human development. What about <\/span><b>Transcreation<\/b><span style=\"font-weight: 400;\">? What is the difference between it and traditional translation?<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter-rtl ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0642\u0627\u0644<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.certifiedtranslationoffices.com\/en\/transcreation\/#Transcreation\" >Transcreation&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.certifiedtranslationoffices.com\/en\/transcreation\/#Traditional_Translation\" >Traditional Translation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.certifiedtranslationoffices.com\/en\/transcreation\/#Transcreation_Requirements_to_Be_Met_by_a_Transcreator\" >Transcreation Requirements to Be Met by a Transcreator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.certifiedtranslationoffices.com\/en\/transcreation\/#Differences_between_Traditional_Translation_and_Transcreation\" >Differences between Traditional Translation and Transcreation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.certifiedtranslationoffices.com\/en\/transcreation\/#How_Is_Transcreation_Process_Implemented_in_ATS_Office\" >How Is Transcreation Process Implemented in ATS Office?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.certifiedtranslationoffices.com\/en\/transcreation\/#Target_Texts_in_Transcreation\" >Target Texts in Transcreation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.certifiedtranslationoffices.com\/en\/transcreation\/#Why_Do_We_Use_Transcreation_in_Marketing_instead_of_Traditional_Translation\" >Why Do We Use Transcreation in Marketing instead of Traditional Translation?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-transcreation\"><span class=\"ez-toc-section\" id=\"Transcreation\"><\/span><b>Transcreation&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As indicated by its name, this type of translation depends on an individual&#8217;s creative output. In this type of translation, there is no literal translation of the subject matter, but rather an adaptation between the original text and the translated one.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Such work is carried out by avoiding a literal translation of the text, along with reaching the core of the text and what should be provided to the audience. Accordingly, a text shall be formulated in the best way.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Therefore, such type of translation allows translators to replace some words, meanings, even entire sentences, or, rarely, the entire text, with preserving the core and spirit of the text and the conveyed messages.<\/span><\/p>\n\n\n\n<p><b>Transcreation<\/b><span style=\"font-weight: 400;\"> process does not only need a translator with a vocabulary output, but it requires also a translator who has understanding and extensive knowledge of all accurate rules and details of the target language.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Therefore, we at Alsun Translation Services, as the best <\/span><a href=\"https:\/\/www.certifiedtranslationoffices.com\/en\/about-company\/\"><b>certified translation office<\/b><\/a><span style=\"font-weight: 400;\">, do not only seek to provide professional translation, but we also provide distinguished transcreation service by translators who specialize in the target language and have extensive study and experience of the culture of such language. In addition to the distinguished translation team, specific requirements for those who provide transcreation service shall be met.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-traditional-translation\"><span class=\"ez-toc-section\" id=\"Traditional_Translation\"><\/span><b>Traditional Translation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Traditional translation is one of the easiest translation methods. In such type, a text written in a specific language is translated into another language, by replacing each word in the original text with its equivalent in the translated language, while maintaining the general context of the translation.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">However, sometimes, this method does not have a noticeable positive effect, especially when used in marketing. Therefore, <\/span><b>transcreation<\/b><span style=\"font-weight: 400;\"> shall be used.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-transcreation-requirements-to-be-met-by-a-transcreator\"><span class=\"ez-toc-section\" id=\"Transcreation_Requirements_to_Be_Met_by_a_Transcreator\"><\/span><b>Transcreation Requirements to Be Met by a Transcreator<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If traditional translation needs a person with all vocabularies of the target language, transcreation process needs a translator with many special qualities, including:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-size: 14pt;\"><b> Accurate knowledge of all the country cultural terms<\/b><\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Every people has its own culture. Therefore, transcreation shall be provided by maintaining such cultural aspect. While reading the text, you should not feel that these are words conveyed from another culture that does not reflect yours.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Therefore, a transcreator shall be fully aware of all country terms that are express its people and reflect their culture.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-size: 14pt;\"><b> Understanding customs and traditions of the country<\/b><\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Have you ever read a book or a text and did not understand what the subject the author or translator was addressing, or did you not receive the message from an advertisement and wondered about the relationship between what the advertisement promotes and what it actually offers?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By such question, I mean that have you ever read a text that provide something that you, your religion, and your customs do not accept, or sometimes vice versa.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Such case happens when the translation is done in a traditional way by replacing words, and it is not done with a transcreation that helps to communicate the spirit of the text and clarify the purpose of writing, of course with no mistakes. The full adherence to the literal translation makes the text lose its value and meaning upon reading by audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Therefore, it becomes clear that the translation that relies on the creative side differs significantly from the traditional translation. What are the most important differences upon doing such types of translation?<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u0641\u0631\u0642-\u0628\u064a\u0646-\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629-\u0648\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629-1024x538.webp\" alt=\"\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629\" class=\"wp-image-10267\" srcset=\"https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u0641\u0631\u0642-\u0628\u064a\u0646-\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629-\u0648\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629-1024x538.webp 1024w, https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u0641\u0631\u0642-\u0628\u064a\u0646-\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629-\u0648\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629-300x158.webp 300w, https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u0641\u0631\u0642-\u0628\u064a\u0646-\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629-\u0648\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629-768x403.webp 768w, https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u0641\u0631\u0642-\u0628\u064a\u0646-\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629-\u0648\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Differences_between_Traditional_Translation_and_Transcreation\"><\/span><b>Differences between Traditional Translation and Transcreation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Based on the foregoing, we can summarize some differences between translation in its general form and <\/span><b>transcreation<\/b><span style=\"font-weight: 400;\">. The most important differences include the following:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Translation is done by one person, while <\/span><b>transcreation<\/b><span style=\"font-weight: 400;\"> process needs a specialized team of experts. Perhaps this is what made us, at <a href=\"https:\/\/www.certifiedtranslationoffices.com\/en\/\">Alsun Translation Services<\/a> (\u201cATS\u201d), provide many expert translators for many languages.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">In translation process, the output is a similar text in another language, but creativity in translation is likely to create a whole new text.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">A translator adheres to maintain the aspects of grammar and language only, while the creative aspects focus on attracting the audience and achieving the intent by the target audience.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Traditional translation is charged by word count. However, transcreation service is charged by the project as a whole.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Transcreation process takes longer to complete<\/span>.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-is-transcreation-process-implemented-in-ats-office\"><span class=\"ez-toc-section\" id=\"How_Is_Transcreation_Process_Implemented_in_ATS_Office\"><\/span><b>How Is Transcreation Process Implemented in ATS Office?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Believing in the distinctive role of transcreation process, we are adhered to several successive steps in order to achieve its goal. Such steps are as follows:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-listening-and-talking-to-a-client\"><span style=\"font-size: 14pt;\"><b>&nbsp; &nbsp;1. Listening and talking to a client<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Upon receiving a request from a client in order to translate a text or an advertisement in a creative way, our specialized team communicates with the client in order to understand exactly what he desires.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This helps us define the target audience and know the purpose of the advertisement and then it is easier for us to commence our work.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-receiving-and-considering-the-text\"><span style=\"font-size: 14pt;\"><b>&nbsp; &nbsp;2. Receiving and considering the text<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In view of the transcreation needs, we do not assign the translation task to a single person, but to a whole team, each of whom receives a copy of the text, reads and considers the text carefully.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-the-working-team-consultation\"><span style=\"font-size: 14pt;\"><b>&nbsp; &nbsp;3. The working team consultation<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Translation work begins only after holding at least one meeting in which the working team brainstorms their ideas, and then each of them presents its vision.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-begining-translation-process\"><span style=\"font-size: 14pt;\"><b>&nbsp; &nbsp;4. Begining translation process<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The actual translation process begins after a complete understanding of the client requests and ideas of our team of translators.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-revision\"><span style=\"font-size: 14pt;\"><b>&nbsp; &nbsp;5. Revision<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Whatever translator experience, careful auditing and revision shall be carried out after completion. We take such step in order to ensure the integrity of the text before handing it over to the client.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-formatting-texts\"><span style=\"font-size: 14pt;\"><b>&nbsp; &nbsp;6. Formatting texts<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The translated text is formatted after revision so that the text delivers to the client in the easiest way to browse.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-final-revision-and-handover\"><span style=\"font-size: 14pt;\"><b>&nbsp; &nbsp;7. Final revision and handover<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Believing in the importance of perfecting the work, we carry out a final review once again for the whole work in all its details. Such step includes reading, revising and coordinating the text.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u0646\u0635\u0648\u0635-\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629-\u0641\u064a-\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629-1024x538.webp\" alt=\"\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0641\u064a \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629\" class=\"wp-image-10269\" srcset=\"https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u0646\u0635\u0648\u0635-\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629-\u0641\u064a-\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629-1024x538.webp 1024w, https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u0646\u0635\u0648\u0635-\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629-\u0641\u064a-\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629-300x158.webp 300w, https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u0646\u0635\u0648\u0635-\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629-\u0641\u064a-\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629-768x403.webp 768w, https:\/\/www.certifiedtranslationoffices.com\/wp-content\/uploads\/2023\/12\/\u0627\u0644\u0646\u0635\u0648\u0635-\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629-\u0641\u064a-\u0627\u0644\u062a\u0631\u062c\u0645\u0629-\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-target-texts-in-transcreation\"><span class=\"ez-toc-section\" id=\"Target_Texts_in_Transcreation\"><\/span><b>Target Texts in Transcreation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Translation in its traditional form aims at translating texts, documents, literary works, official papers, medical reports and other papers that need extreme accuracy and literal translation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Transcreation is mainly used in marketing works such as advertisements and promotional articles for products. It deems the best way to reach the audience. What is the reason for that?<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-we-use-transcreation-in-marketing-instead-of-traditional-translation\"><span class=\"ez-toc-section\" id=\"Why_Do_We_Use_Transcreation_in_Marketing_instead_of_Traditional_Translation\"><\/span><b>Why Do We Use Transcreation in Marketing instead of Traditional Translation?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To answer such question, let me ask you a question, do you expect that all advertising ideas in European or American countries can be appropriate for us or vice versa?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The answer is \u201cof course, no.&#8221; Therefore, if we literally translate an advertising text, we will not reach the target audience and will not achieve such sales we desire.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Therefore, transcreation shall help achieve such marketing goals. Such type covers the spirit of the content and then formulates the content in the best way as per the target audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are looking for a professional transcreation, do not hesitate to contact us at ATS Office, a <\/span><a href=\"https:\/\/www.certifiedtranslationoffices.com\/en\/top-certified-translation-offices-in-cairo\/\"><b>certified translation office in Cairo<\/b><\/a><span style=\"font-weight: 400;\">. We have the best translation experts who have long experience and can easily achieve your requests.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Translation is one of the most important features of our age that helps to learn about cultures of many peoples. Furthermore, translation enables us to easily access many information all over the world. Imagine that all such translated books we read would not have been translated! Certainly, the world would have lost a lot of&hellip;&nbsp;<a href=\"https:\/\/www.certifiedtranslationoffices.com\/en\/transcreation\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Transcreation: The Text Spirit Translation<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":10266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"yoast_head":"<!-- This site is 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